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The beauty in how the Wedding Salon operates is in their innovative and openness.  The marketing director, Grazia, does an amazing job of coordinating various groups and initiatives, while working tirelessly with Tatiana and the staff on solidifying other logistics of the event.

We’ve had the awesome opportunity of helping them promote and roll out Chicago’s first Wedding event of the year in October and I wanted to give you guys the inside scoop on what we’ve been busy doing on our end of the “social” spectrum to assist with the buzz-building and awareness creation.

Objective:  Increase Brand & Bridge awareness

The main goal when promoting online is to create a massive “buzz” and “mentions” on various channels.  From social media to industry blogs to press releases (free and/or paid) the goal is to get the specific term/keyword or event floating around in the webosphere.  From brand awareness to bridge awareness (which references the bridge between Online and Offline means) below are the things we plan to do, and have done, to help create this “buzz” online.

1. Commenting to Connect

Part of our overall strategy has been to slowly “backdoor” promote the Wedding Salon brand and the event on other sites.  The easiest and most convenient way to do this is to visit industry specific blogs and obviously leave comments as a rep or supporter of the Wedding Salon.  Anika did some market research to find out what blogs were relevant to the wedding industry that we could hang out at and do some connecting.

These are the blogs she located and reached out to.  Some of them still need to be visited but we divided the list into smaller segments to strategically visit them throughout the month.  From first visit to repeat vist, our goal is to establish somewhat of a “visibility” connection to present the Wedding Salon in an inviting light.

2. Custom Facebook Landing Page:

The first order of operation for the Brand Awareness campaign was to customize the Chicago event onto the Wedding Salon Facebook page. We’re able to do this with ease because we already have an existing service of custom Facebook pages.  There are numerous reasons why this is a MAJOR benefit, but the most obvious one is the event promotions.  When folks on twitter or the blogosphere check out the Wedding Salon they’ll often check their Facebook page, so we needed it to reflect the event  What do you think?

3. Radius Reach

This is where the “bridge” concept is blatantly clear.  For our radius reach approach, I had Anika identity 3 specific categories relevant to the event.  Once we agreed upon those categories, her next step was to plug in 10 slots under each category with the appropriate company/organization all within a 20-30 mile radius from the center point, which is the location of the event.

Once we’ve compiled this list into a database for easy reference, our plan of action is a simple 2 step process.  We call each organization and ask to speak with the “wedding director” or person responsible for working with the brides Because in our database we also have their Twitter handle, our goal is to connect via twitter as well.  A combination of Twitter mentions and direct calling is a great way to bridge the social media online with the direct local marketing.

4. Twitter Outreach

Although, part of our Radius Reach is twitter interaction, it’s important to note that the phone calls are only a one time approach.  When we’re able to get the other party on the phone we have 1 shot to pitch an invite.  With twitter, we’re able to ease into the relationship and drop the invite much later in the interaction.  That’s why our Twitter outreach is separate step in and of itself.

5. Featured Interview(s)

This is something that we’ve done in the past for other events.  Our goal here is to get a vendor on Skype, conduct an interview with them to hear more of their story and allow the attendees to get to know them better.  This gives the public a sneak peak into the upcoming event.  A really amazing tool that we use for “PR” purposes when conducting and showcasing the interviews is called TweetPerView.  

This awesome tool allows the functionality of giving the viewer the option of tweeting out the video info before they view the video.  This allows for additional social media PR through Twitter and if done properly, you’ll be able to ping yourself, the video, AND the other person being interviewed.  (NOTE:  TweetPerView was one of the 5 twitter power tools that we featured in our Advanced Twitter Training Course:  Twitter Massive Influence.)  An example of TPV in action is below

Conclusion

These are 5 different ways that we’ve been able to help and start engaging in a “social” manner on behalf of our friends at the Wedding Salon.  There are always new innovative ways that we come up with to engage and grab the attention of people to shift their focus from us to the folks we help.  As we put them into play, I’ll certainly share them to help you with ideas to use with your business and/or clients.

Thanks for checking out the blog and stopping by

If you also promote online and use different tools and strategies, feel free to share them in the comments section below.

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They say a picture is worth a thousand words. I’m a firm believer that it’s worth at least 140 characters.

Today I’m going to show you how to go from this:

to this:

I’ll also show you how to easily share that photo on a lesser known social network that integrates quickly with any others you may currently be using.

Let’s jump right in!

1.  Creating the framework through PicFrame

The first app I open is called PicFrame. It’s a great little app with easily customizable layouts that make it look as though you spent quite some time putting together your photos in Photoshop rather than the minute or two you spent putting them together in PicFrame.

1.  You’ll see when you first open PicFrame that you have a variety of layouts to choose from. Play around and see what you like.

2.  Once you’ve chosen your layout, click each square to add a photo.

3.  You can then zoom in and out of the photo as well as reposition it until it looks how you want.

Once your layout is in place, you can even adjust the corners between square to rounded and change the background color or add a pattern.

My photo now looks like this:

2.  Choosing and applying filters from Magic Hour

I’ve used quite a few different apps for photo effects, but this is the first one I’ve found that offers truly unlimited filters and effects for just the initial purchase price.

Not only can you download from hundreds of filters in the filter market, you can easily create your own filters as well!

1.  Once you have some filters you love in MagicHour, go ahead and open the completed layout photo you just created in PicFrame. You can then see how each different filter you have looks with your photos.

2.  Remember, since you can customize any filter, you don’t have to worry about frame overlap. If you like an effect, just hit the “recreate” button and adjust anything on it you choose. For my example, I’m using a filter called “Reality is Beautiful” that I downloaded from the filter market.

Once your photo looks the way you want, I’m certain you’ll want to share what you’ve just created.

In comes another great feature of MagicHour: the share button. As you’ll see, you can easily share to a number of social networks right there from MagicHour.

3.  Share your masterpiece photo and boost your social connections through Instagram

I happen to be a huge fan of the third app I’d like to share with you: Instagram. Instagram is a wonderful, FREE photo app that I was so pleased to discover. Instagram has built-in filters as well, which are excellent on a single photo, but when I combine photos I like to run them through MagicHour instead.

1.  When you hit the Instagram button to share from MagicHour, your edited photo will immediately populate in Instagram’s Filters window.

If you’d like, you can click through the filters Instagram offers and see how they might looked layered over what you have just created.

However, more often than not, your photo is already good to go.

2.  Once your photo looks exactly how you want, hit next and you will be able to fill in your additional information.

3.  Give your photo a title, geotag it if you’d like a location attached (there is even a capability to integrate with Foursquare), and, again, easily share your completed photo with a variety of social networks, right there from Instagram.

Now not only do you have a beautiful photo, but you’ve shared it with your network without ever having to take your hands off your phone!

I have personally found Instagram to be a great niche social network.

Not only am I able to share beautifully-presented photos with friends and family around the world, but I am also able to find other people with a passion for photography and finding beauty in the world around them.

So go forth with these great apps and create! I would also love to see what you come up with, so please share your photos in the comments if you try any or all of these apps and tips out!

• PicFrame is created by ActiveDevelopment and is available in the iTunes app store for $0.99
• Magic Hour is created by Kiwiple and the full version is available in the iTunes app store for $1.99
• Instagram is created by Burbn, Inc. and is available in the iTunes app store for FREE

• Triberr

• InboxQ

• CrowdBooster

• Buffer App

• Tweet Per View

This is the All-Star cast featured in a FREE VIRTUAL SUMMIT called www.twittermassiveinfluence.biz hosted by yours truly

I had an opportunity to share a little bit about the Summit on DIYBLOGGER.net with Dino Dogan.  We chatted about the collective apps and the power of a systematic approach in using them all together.  I also got to speak briefly about the Advanced Twitter training included in the Premium version of the program as well.

Click on the image below to be directed to the video OR click HERE if you’d rather click on a “here” lol

1.  Big picture vision

2.  Small scale attention to detail

3.  Business savvy

4.  Creativity

5.  Analytical

6.  Flexibility

7.  Project Management skill

8.  Customer Service

To read Kristy Bolsinger explain these points in its entirety CLICK HERE

“InboxQ delivers a realtime stream of questions related to your business, products, industry or general interests from Twitter directly to your browser.”